Alternative ways to charge for bandwidth. What is the best and for whom?

We previously discussed the 95/5 model, commonly used when charging for wholesale data capacity. I came across customers who prefer different methods to calculate their bandwidth utilization. Often the drive is to avoid 95/5 based on the perceived complexity in its calculations. Customers want a simple metric which they can audit. Nevertheless the models suggested are not always in the customer’s favor.

Let me expand upon it further. The following graph shows three models:

  • 95/5 – Every 5-minute sample equals the total volume in Bytes passed during the 5 minutes divided by 300 seconds and multiplied by 8 to obtain bps. The 95th percentile of 5-minute readings over the month is calculated (e.g. sample 8,208 of the sorter 8,640 samples in a 30-day month).
  • Average of daily peak-5-minutes – Every day the highest 5-minute reading is recorded. At the end of the month, the average of these peaks is calculated.
  • Average of daily peak-1-hour – Every 1-hour sample equals the total volume passed during the hour divided by 3,600 and converted to bps. Every day the peak hour reading is recorded. At the end of the month, the average of these peaks is calculated.
Picture1

Different ways to measure bandwidth utilization
The RED line reflects Avg Peak 5-minute
The GREEN line reflects Avg Peak-1-hour
The ORANGE line reflect 95/5

Other networks will obtain different results. It’s quite difficult to predict which model is better for whom, without actually calculating it. At DiViNetworks we usually use 95/5 to provide our capacity at half price (see here our pricing models).

What is your preferred method to calculate your bandwidth utilization?

What happens in an Internet minute?

Intel recently published a nice infographic slicing one minute of Internet traffic.

According to the infographic:

  • Aggregated Internet throughput is 85Tbps (639,800 GB per minute)
  • Pandora pumps 704Gbps (61,141 hours of music per minute, assuming 192Kbps)
  • Flickr pushes 530Gbps (20 million photos, assuming 200KB average photo)
  • YouTube generates 1.3Tbps (1.3 million video views, assuming 1Mbps average bit-rate)

I have some question marks regarding the figures. Traffic reports from various sources – Sandvine, DiViNetworks and others – show that in terms of throughput, YouTube comprises 5-15% of the overall traffic, whereas Pandora and Flickr do not make it to the major traffic contributors list at all.

How much does it cost to provide broadband in Australia and New-Zealand?

I recently came across a thorough study by Market Clarity (download it here), which focused on the differences in the value and costs of ISPs on the opposite sides of the Tasman sea.

The median bandwidth allocation per residential subscriber is quite similar in Australia and New-Zealand (161Kbps and 128Kbps respectively). The network cost per subscriber per month, however, is 50% more expensive in Australia than in New-Zealand ($41 and $27 respectively); see image below.

Monthly network cost per subsciber in Australia and New-Zealand

Monthly network cost per subscriber in Australia and New-Zealand

Even when normalizing the cost per Mbps allocated, rather than per subscriber, Australia has higher costs; see below.

Monthly network cost per Mbps allocated in Australia and New-Zealand

Monthly network cost per Mbps allocated in Australia and New-Zealand

Transit and transport costs account for 27% and 23% in the network cost in Australia and New-Zealand respectively. These costs can be significantly eased by taking modern approaches to wholesale capacity.

Visit DiViNetworks to learn more.

Have you read the latest GTB International Carrier Guide 2012

GTB published its annual International Carrier Guide for 2012 at the beginning of the month. We just wanted to make sure our readers were aware there was such a resource out there.

                                   Click on the image to get to the publication

Question for our readers – are there other publications that you find are a “must have” ? If so .. would you please share it with us in the comments?

Live traffic stats during El Clásico

This time we took a closer (and geeky) look at traffic stats during El Clásico - the major Spanish football match. We analyzed traffic flowing from our DiViCloud PoPs to one of the European ISPs we serve.

We isolated the Live traffic from the general traffic, by using the DiViLive capability. DiViLive identifies Live unicast sessions, transferring the same data to multiple users at the same time, and eliminates this redundancy, making way for x5-10 Live sessions.

The diagram below shows only the Live traffic during the period 19:00-01:00 on different days.

The El Clásico match took place on October 6th, demonstrating a spike of over 6x above the baseline live traffic volumes.

It was very interesting to see that in many other days, apart from October 6th, Live traffic spikes during evening hours. Can you match these to other Live events?

Slowdown in global Internet growth – trend or hiccup?

According to Telegeography’s Alan Mauldin, Global Internet capacity reaches 77Tbps, yet the growth is in decline due to a proliferation of CDNs and Cache.

The observation is indeed true, but it should be noted that the entry of a CDN or local Caching has merely a one time impact on growth ratios.

The analysis below simulates a single network operator, with some basic growth assumptions. Once the CDN and/or Caching solution is introduced into the network, a singular deceleration of international traffic is witnessed. In the following year demand reverts back to the organic pace – which is the product of broadband penetration and broadband speed.

The deceleration observed by Telegeography is a result of gradual introduction of CDN and/or Caching solutions . As such, systems will cover the market growth and return to its organic pace.

Want to learn more about Global Traffic? Follow our LinkedIn for or you can go here and fill out a form to be notified when the Global Data Flow report is available.

New DiViCloud PoP in Sydney, Australia

We’re happy to announce the DiViCloud network expansion with our newest DiViCloud PoP in Sydney, Australia. We now operate 12 PoPs worldwide.

The DiViCloud PoPs Map

DiViCloud PoPs are located close to content sources, rather than close to eyeballs.The opposite is true for a CDN which is placed close to the content consumers. By selecting such locations, DiViCloud can apply the technology on almost all the traffic transferred to the ISPs and thus generate more virtual capacity.

How do we know where to place PoPs? We continuously analyze traffic sources and routes. As we see more traffic originating in a new location we conduct an economic analysis for capturing this traffic. We need to conclude if the price gap can be bridged with this part of the traffic.

Since we have started serving virtual capacity to the pacific, we learned that more and more traffic originates in Australia. The main driver being CDNs, who established and scaled up their Australian PoPs. Wholesale capacity economics in Australia and the pacific is challenging jigsaw puzzle; and we have solved it.

Using our new PoP we can now improve our service to Australia, New Zealand and Pacific ISP customers.

How can the IP price gap be bridged? Hint: Beam me up Scotty

In my recent post I highlighted the differences in IP transit cost between locations. At the low end of transit costs are those locations where content is generated – major cities in which the major content server farms are located (typically in the US and in W. Europe major cities). Baseline prices of $0.5-1 per Mbps per month are the actual cost for placing it on the web. From there on, prices start to rise as the factor of transport costs go up and as the distance grows from the content source creation to the content consumption destination.

The further away the eyeballs are, the smaller the market is. The fewer the transport alternatives are, the longer the transport chain is – and the price of transport (obviously) increases.

Actually this model is no different than shipping any other goods. An orange in California costs $0.5 per kg in wholesale prices. In Vancouver, wholesalers charge $3 since they have to pay the $0.5 and an additional $2 transport fee, plus they want to make a profit. The supermarket owner in  the remote Whitehorse, Yukon, pays $12 for the oranges. What starts off at $3 in Vancouver, plus a cascade of transporters all the way to Whitehorse inevitably drives up the cost to sell those oranges. No one is ripping anyone else off in this process. But is there a way to provide affordable oranges to Whitehorse?

What if you could just teleport the oranges from California to Whitehorse? What if this teleportation could be achieved at fractions of the transport cost, and without involving any middlemen?

That’s exactly what we do at DiViNetworks; for bits, not oranges. We are able to teleport 30-50% of the content from its source to any destination worldwide, without loading any transport, and over any combination of transport networks. No data is lost along the way. That’s what we term VIRTUAL CAPACITY.

We share the price gap between our cost and the market IP price with our customers, guaranteeing that our customer ISPs pay HALF PRICE for the additional bandwidth.

Beam me up Scotty for a Free 14 Day DiViCloud Trial

Follow our LinkedIn for more information and statistics on International Bandwidth.

Adding S.E.Asia and Carrier Traffic to our Global Data Flow Report

We recently released a first glimpse to our Global Data Flow report. Located at major Internet junctions, the DiViCloud network oversees masses of traffic in different locations, providing us with insights about traffic patterns and sources. Below is an updated graph, which includes information about traffic in S.E.Asia, as well as traffic originating from major local and global carriers.

CDN and Carrier contribution to ISP’s traffic, as measured by DiViCloud network in: LATAM, Africa, Europe, S.E.Asia and CIS.

Follow our LinkedIn or you can go here and fill out a form to be notified when the report is available.

Demand for International data capacity grows 50% and more annually

For 15 years I’ve been hearing the same argument against innovative ways to provide data capacity: “Demand for capacity will not grow forever”. Time and time again skeptics are proven wrong. Not only does demand continue to grow, but its pace far surpasses expectations.

Telegeography reveals that data bandwidth increases 50-100% year-over-year in various regions, as viewed below.

Europe, Asia, Oceania, Middle East, Latin America, Africa, US & Canada

Regional International Bandwidth Growth 2007-2011

The demand for doubling capacity in the Middle East and the high growth in Asia, Africa and LATAM can be accounted for the increasing penetration of fixed and mobile broadband in those regions.

Yet at the low-end of the spectrum, developed countries demonstrate 50% annual growth, surpassing Cisco’s VNI growth forecast and at the time dismissed saying “Cisco publishes fantastic forecasts to steer the market.” This growth is not fueled by increasing broadband population, but rather by increase in media, bit-rate and more time spent online.

Taking into consideration that the deployment of CDNs offset much of the growth, the actual demand may be significantly higher.

So after all, international bandwidth requirements continue to boom. Innovative affordable ways to scale international data transport are a must, and will continue to be so in the foreseeable future.