Live traffic stats during El Clásico

This time we took a closer (and geeky) look at traffic stats during El Clásico - the major Spanish football match. We analyzed traffic flowing from our DiViCloud PoPs to one of the European ISPs we serve.

We isolated the Live traffic from the general traffic, by using the DiViLive capability. DiViLive identifies Live unicast sessions, transferring the same data to multiple users at the same time, and eliminates this redundancy, making way for x5-10 Live sessions.

The diagram below shows only the Live traffic during the period 19:00-01:00 on different days.

The El Clásico match took place on October 6th, demonstrating a spike of over 6x above the baseline live traffic volumes.

It was very interesting to see that in many other days, apart from October 6th, Live traffic spikes during evening hours. Can you match these to other Live events?

Adding S.E.Asia and Carrier Traffic to our Global Data Flow Report

We recently released a first glimpse to our Global Data Flow report. Located at major Internet junctions, the DiViCloud network oversees masses of traffic in different locations, providing us with insights about traffic patterns and sources. Below is an updated graph, which includes information about traffic in S.E.Asia, as well as traffic originating from major local and global carriers.

CDN and Carrier contribution to ISP’s traffic, as measured by DiViCloud network in: LATAM, Africa, Europe, S.E.Asia and CIS.

Follow our LinkedIn or you can go here and fill out a form to be notified when the report is available.

Demand for International data capacity grows 50% and more annually

For 15 years I’ve been hearing the same argument against innovative ways to provide data capacity: “Demand for capacity will not grow forever”. Time and time again skeptics are proven wrong. Not only does demand continue to grow, but its pace far surpasses expectations.

Telegeography reveals that data bandwidth increases 50-100% year-over-year in various regions, as viewed below.

Europe, Asia, Oceania, Middle East, Latin America, Africa, US & Canada

Regional International Bandwidth Growth 2007-2011

The demand for doubling capacity in the Middle East and the high growth in Asia, Africa and LATAM can be accounted for the increasing penetration of fixed and mobile broadband in those regions.

Yet at the low-end of the spectrum, developed countries demonstrate 50% annual growth, surpassing Cisco’s VNI growth forecast and at the time dismissed saying “Cisco publishes fantastic forecasts to steer the market.” This growth is not fueled by increasing broadband population, but rather by increase in media, bit-rate and more time spent online.

Taking into consideration that the deployment of CDNs offset much of the growth, the actual demand may be significantly higher.

So after all, international bandwidth requirements continue to boom. Innovative affordable ways to scale international data transport are a must, and will continue to be so in the foreseeable future.

Global CDN traffic contribution in LATAM, CIS, Africa and Europe

We recently announced our Global Data Flow report, analyzing the flow of mass data in our growing DiViCloud network. We are busy finding our way in the masses of information accumulated in our PoPs, so in the meanwhile I wanted to give you a glimpse.

Global CDNs (content distribution networks) play a primary role in traffic flowing into ISP networks, comprising around 40% of the overall traffic volume. The figure below depicts the CDN mixture in various territories.

CDN Traffic Contribution DiViCloud

CDN contribution to ISP’s traffic as measured in the DiViCloud network

The Global Data Flow report will include, inter alia, the contribution of global CDNs  by territory, network, time-of-day and other factors. We will also analyze other sources of content, their logical and geographical flow, as well as overlaps and differences between ISPs in different territories.

Follow our LinkedIn or you can go here and fill out a form to be notified when the report is available.