In the aftermath of Euro 2012 (and no, I’m not trying to replace Prandelli’s…) we learn one clear lesson – TV still dominates live video consumption.
The figure below (source: RIPE’s study) shows traffic in DE-CIX Munich Internet Exchange during the Germany-Greece match (22 June), compared to traffic same time in previous weeks. As people get ready for the match – driving to friends, catching a nap, cooling the beers – Internet traffic declines. During the break they turn to check out what others say on the net.
Yesterday’s final was no different. Check out TOP-IX - Torino’s Exchange point – traffic stats.
So TV is still holding the throne for planned live events. Yet, we are keeping a close look on two trends:
Near-live traffic is booming. Missed the goal? Want to hear the Spanish Goooooal? Wish to poke your Italian friends? Go to the web.
Many events are not freely accessible on TV. Some events are premium, whereas others are just not broadcasted at all places. DiViNetworks serves many territories where people turn to the Internet to take part of such mainstream events. One example is presented in the graph below, demonstrating traffic growth during a soccer match, as well as DiViLive‘s capability to flatten live traffic. The red marks the traffic actually passing on the link, and the green marks the virtual capacity generated by DiViLive (operating on live and near-live data). The traffic added due to the live event is shrunk to 10% of its original size.